Toronto, Canada (November 24, 2020)

Yooma Corp, one of Asia’s leading hemp and CBD social commerce wellness companies, today announces the launch of clean CBD beauty brands MĀSK Skincare and Lab to Beauty on BorderX Lab’s China cross-border eCommerce app, Beyond (or 别样, pronounced “bie-yang”)

The partnership comes at an opportune time as China’s eCommerce market just posted record Singles Day sales numbers boasting 43% growth over 2019 according to Statista. “We are strategically launching with BorderX Lab’s cross-border Beyond app in advance of the upcoming Black Friday and 12.12 eCommerce events,” said Ron Wardle, Co-CEO Yooma Corp. “Beyond’s live-stream commerce and content storytelling capabilities provide an opportunity for Yooma to have a direct connection to our key demographic customers while introducing them to the next generation of clean beauty brands incorporating cannabinoid ingredients.”

“We believe that clean beauty is a strategic area of growth for Beyond and we see a tremendous opportunity ahead, as consumers are investing in clean ingredients and beautiful products,” said Albert Shen, co-founder and CEO of Beyond. “We’re committed to continuing our focus on cross-border eCommerce and are pleased to partner with Yooma Corp. and help launch new premium CBD beauty brands into the Chinese market.”

“Beyond represents an incredible opportunity for US brands to access China’s booming eCommerce market,” said Lorne Abony, President of Yooma Corp. “We recognize the growing demand from Chinese consumers for the latest global beauty trends including new ingredients like hemp and CBD infused into beauty products. Yooma Corp is leading this movement by supporting premium CBD beauty and wellness brands on their Asia journey.”

“We are extremely thrilled to be launching into the China market,” said Sarah Mirsini, Founder and Creator at MĀSK Skincare.  “The Yooma team has led our brand activation, connecting our popular anti-aging, hydrating, and blemish CBD skincare to Chinese key opinion leader influencers to help boost our brand awareness and ingredient benefits to their audience.”

 “By partnering with Beyond, we will have an additional channel to listen and learn from Chinese consumers and curate the best assortment for them” said Katherine Ragus, co-founder of Lab to Beauty. “We understand the importance of having multiple digital and eCommerce touchpoints to share the Lab to Beauty brand story with the Chinese consumers and provide education on our plant-derived ingredients in our unisex collection of vegan, cruelty-free, CBD-infused products.”


Yooma is Asia’s leading hemp & CBD social commerce wellness company, headquartered in Toronto with offices in Shanghai, Tokyo, and Los Angeles. We have assembled a stellar international team of multi-cultural industry professionals with experience in digital, eCommerce, entertainment, and social media in the fast-growing pan-Asian region with particular depth and expertise in the Chinese eCommerce market.

We develop, incubate and scale the next generation of beauty and wellness brands for Asia, with data-driven digital marketing precision. Through Yooma’s multi-channel, multi-platform distribution channels, we utilize best-in-class global partnerships to deliver the benefits of high quality, safe, effective, and compliant hemp & CBD beauty and wellness products to consumers in Asia.

Media Contact:
Ron Wardle
Email: rwardle@yooma.ca

About BorderX Lab Inc.

BorderX Lab is the leading e-commerce platform that brings the US and European merchants to global middle-class shoppers. The global cross-border e-commerce is an annual $900B market and growing rapidly. Our flagship mobile fashion and beauty discovery app Beyond offers authentic products at attractive prices to more than 10 million users. We have direct merchant partnerships and provide a turn-key solution to localization, marketing, payment, logistics, and customer care enabled by technology innovation. BorderX Lab has offices in Silicon Valley and Shanghai.

Media Contact:
Name: Jeff Unze
Email: pr@borderxlab.com

Source: https://bit.ly/370Fo33